Your Brand Can't Message Its Way Into Culture Anymore.

Why Experience Innovation Is The New Brand Moat.

Jan 2 • Adrian Barrow

52

12

17

December 2025

Pain Points & Passion Points

Why AI-Optimized Brands Risk Destroying Customer Value

Dec 3, 2025 • Adrian Barrow

6

1

August 2025

Why Corporate Rebranding Keeps Failing

How to Prevent Your Organization Wasting Millions On Rebranding And Getting Fired

Aug 26, 2025 • Adrian Barrow

18

7

July 2025

THIS HOTEL ROOM IS ABSOLUTELY PERFECT

When Perfection Becomes Perfectly Wrong

Jul 19, 2025 • Adrian Barrow

3

1

3

June 2025

The Demise of Single-State Brands Part 4

For Brands To Become More Valuable They Need To Become More Useful

Jun 19, 2025 • Adrian Barrow

8

1

4

May 2025

The Demise of Single-State Brands Part 3

The Three Laws of Quantum Brands: How Leading Brands Are Rewriting The Rules of Customer Value Creation

May 12, 2025 • Adrian Barrow

13

2

7

April 2025

Quantum Brands

How the Physics of The Experience Economy Are Reshaping The Calculus of Customer Value Creation (Part 2)

Apr 22, 2025 • Adrian Barrow

13

2

Quantum Brands

How the Physics of The Experience Economy Are Reshaping The Calculus of Brand Value Creation

Apr 16, 2025 • Adrian Barrow

22

3

8

March 2025

Beyond The Drama

What The White Lotus Gets Right And Wrong About Today’s Luxury Hospitality Industry

Mar 27, 2025 • Adrian Barrow

13

3

AI is Rewriting the Rules of Brand Strategy

Why the Future Belongs to the Meijin Masters

Mar 6, 2025 • Adrian Barrow

409

38

104

February 2025

The Rise of Intelligent Brands

How AI is Transforming Brands from Promise Maker to Consumer Co-Pilot

Feb 13, 2025 • Adrian Barrow

38

11

10

January 2025

Abandoned By Its Angels

How LA's Culture of Extreme Optimism Created A Tinder Box of Devastating Vulnerability

Jan 13, 2025 • Adrian Barrow

7

2