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The Demise of Single-State Brands Part 3
The Three Laws of Quantum Brands: How Leading Brands Are Rewriting The Rules of Customer Value Creation
May 12
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Adrian Barrow
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The Demise of Single-State Brands Part 3
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April 2025
Quantum Brands
How the Physics of The Experience Economy Are Reshaping The Calculus of Customer Value Creation (Part 2)
Apr 22
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Adrian Barrow
9
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Quantum Brands
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Quantum Brands
How the Physics of The Experience Economy Are Reshaping The Calculus of Brand Value Creation
Apr 16
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Adrian Barrow
16
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Quantum Brands
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1
March 2025
Beyond The Drama
What The White Lotus Gets Right And Wrong About Today’s Luxury Hospitality Industry
Mar 27
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Adrian Barrow
13
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Beyond The Drama
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AI is Rewriting the Rules of Brand Strategy
Why the Future Belongs to the Meijin Masters
Mar 6
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Adrian Barrow
315
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AI is Rewriting the Rules of Brand Strategy
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February 2025
The Rise of Intelligent Brands
How AI is Transforming Brands from Promise Maker to Consumer Co-Pilot
Feb 13
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Adrian Barrow
28
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The Rise of Intelligent Brands
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January 2025
Abandoned By Its Angels
How LA's Culture of Extreme Optimism Created A Tinder Box of Devastating Vulnerability
Jan 13
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Adrian Barrow
7
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Abandoned By Its Angels
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2
October 2024
Protagonist Brands
The Hidden Multiple: How Cultural Capital is Rewriting Valuation Models
Oct 24, 2024
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Adrian Barrow
5
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Protagonist Brands
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September 2024
From Bystanders to Builders: The Impact of Citizen-Powered Culture Curation
New York Times
Sep 30, 2024
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Adrian Barrow
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Catalyst Strategy Substack
From Bystanders to Builders: The Impact of Citizen-Powered Culture Curation
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August 2024
Extracting Principles From Practice: Four Factors Of Customer Value Creation
What Can a Century-Old Backpack and a Futuristic Sneaker Teach Us About Modern Brand Building?
Aug 1, 2024
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Adrian Barrow
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Catalyst Strategy Substack
Extracting Principles From Practice: Four Factors Of Customer Value Creation
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February 2024
The Evolution of Brands: From Meaning Makers to Value Creators
For over a century, brands have played a vital role in our lives by serving as symbols of quality, identity, community affiliation and conjuring…
Feb 18, 2024
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Adrian Barrow
1
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The Evolution of Brands: From Meaning Makers to Value Creators
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August 2023
The Dangers of Therapeutic Culture
Lessons for Modern Brands
Aug 12, 2023
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Adrian Barrow
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The Dangers of Therapeutic Culture
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