How the Physics of The Experience Economy Are Reshaping The Calculus of Brand Value Creation
Exactly my point Josh. Thanks for reading.
Most CMOs can't play one-dimensional chess- this is a big ask!
great read - will require a fundamental shift in how brand teams and agency teams organize and collaborate...
Exactly my point Josh. Thanks for reading.
Most CMOs can't play one-dimensional chess- this is a big ask!
great read - will require a fundamental shift in how brand teams and agency teams organize and collaborate...