On strategic patience, algorithmic optimization systems, and the human chain that saved the greatest ad ever made.
What we used to say when pitching Hall & Partners against Millward Brown was simple: if your measurement design does not match your objective, you are in trouble.
Great read Adrian, your argument is on point! It helped shape what became this: https://www.protein.xyz/too-viral/ so thank you
What we used to say when pitching Hall & Partners against Millward Brown was simple: if your measurement design does not match your objective, you are in trouble.
Great read Adrian, your argument is on point! It helped shape what became this: https://www.protein.xyz/too-viral/ so thank you